Wiley jan 2007 (146 résultats)

Taschenbuch. Etat : Neu. Neuware -Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Englisch.…

Taschenbuch. Etat : Neu. Neuware -Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. Englisch.…

Taschenbuch. Etat : Neu. Neuware - Are you thinking about traveling, studying, or working in Portugal or Brazil, but you don't know any Portuguese Want to improve your conversation skills with the Portuguese-speaking people in your life Portuguese Phrases for Dummies is the perfect diving board for anyone looking to communicate and even become fluent in the language. As the fifth-most widely spoken language in the world, Portuguese can be heard in South America, Africa, Asia, and of course, Portugal. If you want to know basic Portuguese but don't want a boring textbook that unloads tons of conjugation rules or long lists of words to memorize, then this quick-and-easy phrasebook will get your feet wet without overwhelming you. This friendly book covers a wide array of subjects both helpful and interesting, including: Numbers, days of the week, measurements, and time Making friends and small talk Enjoying every type of meal Shopping in markets and at stores Culture, leisure, and activities Work and transportation Finding a place to live Dealing with emergencies Slang and colloquial terms Phrases and particles to make you sound like a local! Knowing these fundamentals, you'll be able to communicate with Portuguese-speaking people and continue learning about the language and culture. With hundred of useful phrases at your fingertips, Portuguese Phrases for Dummies will give you a basic comprehension of this beautiful language and have you speaking instantly.…

Taschenbuch. Etat : Neu. Neuware -Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.…

Taschenbuch. Etat : Neu. Neuware - Praise for Money & Happiness 'Laura Rowley makes us all understand the money-happiness connection in our own lives so that we spend our time and our efforts wisely. She gets to the heart of why money can bring feelings of stress, joy, and freedom, and Rowley offers insight that every reader can use to make smarter decisions that will lead to living a rich life in every possible definition of the term.' --Lucy Danziger, Editor in Chief, Self magazine 'This is a wry and companionable guide to getting your finances in better sync with your values, and who wouldn't be enriched by that ' --Melinda Henneberger, Contributing Editor, Newsweek 'Money and Happiness takes cold, hard, financial information and warms it up through the voice of your best friend. You'll find out how to achieve your life dreams, and avoid money nightmares. The cost of this book may be the best investment you'll ever make.' --Kevin McKinley, CFP, author of Make Your Kid a Millionaire and host of public radio's On Your Money 'Let Laura Rowley guide you to a rational and rewarding life by helping you re-order your approach to your financial well-being. This book covers all the dimensions you need to know about how to plan properly for your reality. She teaches that you need not be loaded to be happy. And she shows you how to set, then achieve, your goals. For your sanity, Rowley is a welcome antidote to the wave of materialism washing over our culture.' --Allan Dodds Frank, Bloomberg Television.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - It's important to learn about the U.S. presidents, but it's even better to have fun while doing it. Have Fun with the Presidents is filled with activities, recipes, games, puzzles, profiles, quotes, and fascinating facts, about all 42 American presidents, from George Washington to George W. Bush. You will learn all kinds of interesting things about the presidents, their families, and the times in which they lived, but this is much more than just a book of facts. The games and activities in Have Fun with the Presidents will give you a better understanding of each president's important contributions, interesting hobbies, and unique personality. In Have Fun with the Presidents you will learn that - Herbert Hoover and his wife spoke Chinese in the White House as a way of maintaining their privacy - Dwight Eisenhower was an enthusiastic cook who loved grilling on the roof of the White House - Two of Theodore Roosevelt's sons managed to sneak a pony into a White House elevator so they could take it to their sick brother's bedroom - George H.W. Bush hated broccoli so much he had it banned from the White House kitchen - And much more.…

Taschenbuch. Etat : Neu. Neuware - Better Farm Accounting has been an agricultural institution since its initial publication in 1946. This inexpensive, easy-to-use book has served as a practical aid to agricultural producers for generations. The new edition will include updated headings for income and expenses and information will be reorganized to make this edition even more user-friendly. In addition, new separate sections devoted to purchases and sales of capital assets, loans, and loan payments will also be added. The 5th edition of this venerable classic will ensure its practical use for generations to come.…

Taschenbuch. Etat : Neu. Neuware - This remarkable book tells the story of how the British economy has been managed over the last 30 years. The story is told by those who should know more about it than anyone else - the former Chancellors of the Exchequer in both Labour and Conservative administrations. The Chancellors' Tales offers a unique insider view of the management of a modern economy, charting the opportunities and constraints that each chancellor faced. The book provides a rare historical record of the difficulties and dilemmas of managing the British economy in an increasingly global age. Written with both deep insight and wit, the chapters follow the period in office of each of the chancellors. Each chapter offers a detailed account of the handling of the economy during that chancellors period of office. Taken together they provide a privileged insight into the way the British economy has been run and why. The chapters are written by Lord Healey, Lord Howe, Lord Lawson of Blaby, Lord Lamont and Kenneth Clarke, MP. The book also contains an introduction by Sir Howard Davies, Director of the London School of Economics. He provides a context in which to understand the contributions of each of the chapters which follow. The book will be of interest to specialists and non-specialists alike interested in understanding how government works and economies function.…

Taschenbuch. Etat : Neu. Neuware - Praise for The Secrets of Happily Married Men 'Manly men rest assured: You can hope to become a better husband without having to get in touch with your feminine side. . . . Lively and entertaining, this broad guidebook provides Haltzman's insights illuminated by anecdotes from his online discussion forum for married men.' -- Psychology Today 'Haltzman . . . launches his eight strategies with remarkable vigor. More important, they are extraordinarily well fleshed out and convincingly supported with useful 'to do' lists and a multitude of examples. They will no doubt prove helpful to many men struggling to build a happy marriage.' -- Publisher's Weekly 'Scott Haltzman, a psychiatrist and Brown University professor, has been studying marriages good and bad for a long time. . . . View marriage as your most important task, Haltzman urges men, and pursue success as you would anything else that matters.' -- Washington Post 'Men are good at fixing problems, not talking about them, so Haltzman advises playing to your strength. The genius of this book is that it . . . asks politically incorrect questions about men and women at home-- the neglected front in the gender wars.' -- New York Times 'The insights in this book reveal a new and effective way for men and women to understand and appreciate each other. It shows what it really takes to create a loving and lasting relationship.' -- John Gray, author, Men Are from Mars, Women Are from Venus.…

Buch. Etat : Neu. Neuware - More than 2 million copies sold! Fuel your life with positive energy with this bestselling fable It's Monday morning and George walks out of the front door to his car and a flat tire. This is the least of his problems. His home life is in shambles and his team at work is in disarray. With a big product launch coming in two weeks, he has to find a way to get it together or risk losing his marriage and job. Forced to take the bus to work, George meets a unique bus driver and an interesting cast of characters who, over the course of two weeks, share the ten rules for the ride of his life. In the process, they help him turn around his work and life, saving his job and marriage from destruction. The Energy Bus, an international bestseller, takes readers on an enlightening and inspiring ride that reveals ten secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment-at work and at home. - Build positive energy with vision, trust, optimism, enthusiasm, purpose, and spirit - Learn how to turn negative energy into positive achievement - Overcome obstacles and bring out the best in yourself and your team For managers and team leaders or anyone looking to turn negative situations into positive outcomes, The Energy Bus provides a powerful plan for overcoming common life and work obstacles and bringing out the best in yourself and your team. When you get on The Energy Bus, you'll enjoy the ride of your life.…

Taschenbuch. Etat : Neu. Neuware - You no longer need a traditional employer plan to get good, affordable health insurance. The New Health Insurance Solution can help you cut your health insurance costs in half if: - You're self-employed, an independent contractor, or your employer doesn't provide health insurance (you can probably get coverage on your own for about $94/month-a fraction of what an employer would have to pay for the same coverage) - You are employed and pay extra to cover your spouse or children under your employer-sponsored plan-you may save 50% by taking them off your employer plan - You own a small business and are getting killed by double-digit premium increases-you can now give employees tax-free money to buy their own plans and get your company out of the health insurance business The book also explains in detail the best solutions for you if: - You can't find affordable health insurance because you or a child have an expensive preexisting medical problem (your state has a program to provide you with guaranteed coverage ) - You're currently putting money into an IRA or a 401(k)-because you don't realize that an HSA is always a better option - You're unsure how you or your parents will be able to afford health insurance during retirement, or how to maximize benefits from Medicare-including the new Part D prescription drug plan The New Health Insurance Solution is the definitive guide to the new ways every American can now get affordable health care-without an employer. PAUL ZANE PILZER is a world-renowned economist, a former advisor in two White House administrations, an entrepreneur/employer, an award-winning adjunct professor at NYU, and a New York Times bestselling author.…

Taschenbuch. Etat : Neu. Neuware - Politics was once a term with an array of broadly positive connotations, associated with public scrutiny, deliberation and accountability. Yet today it is an increasingly dirty word, typically synonymous with duplicity, corruption, inefficiency and undue interference in matters both public and private. How has this come to pass Why do we hate politics and politicians so much How pervasive is the contemporary condition of political disaffection And what is politics anyway In this lively and original work, Colin Hay provides a series of innovative and provocative answers to these questions. He begins by tracing the origins and development of the current climate of political disenchantment across a broad range of established democracies. Far from revealing a rising tide of apathy, however, he shows that a significant proportion of those who have withdrawn from formal politics are engaged in other modes of political activity. He goes on to develop and defend a broad and inclusive conception of politics and the political that is far less formal, less state-centric and less narrowly governmental than in most conventional accounts. By demonstrating how our expectations of politics and the political realities we witness are shaped decisively by the assumptions about human nature that we project onto political actors, Hay provides a powerful and highly distinctive account of contemporary political disenchantment. Why We Hate Politics will be essential reading for all those troubled by the contemporary political condition of the established democracies.…

Taschenbuch. Etat : Neu. Neuware - Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.…

Taschenbuch. Etat : Neu. Neuware - Romance Writing explores the changing nature of both the romance genre and the discourse of romantic love from the seventeenth century to the present day. Indeed, it is one of the first studies to approach romantic love as both genre and discourse in more than sixty years. Faced with the challenge of writing a cultural history for what is commonly understood to be one of lifes most universal, a-historical and cross-cultural phenomena, Lynne Pearce has invoked the concept of the gift to calculate loves added value at different cultural/historical moments. Building upon those philosophical traditions which have argued for the powerfully transformative nature of romantic love, Pearce shows how in the history of literature lovers have utilized its spark to change not only themselves, but also their worlds, through acts of creativity and heroism. The gift of love ranges from the simple gift of a name in the seventeenth century, through notions of immortality, self-sacrifice and selfhood in the nineteenth and twentieth centuries, through to the liberating temporal and spatial dislocations of the postmodern age. The opening chapter, The Alchemy of Love, also undertakes an in-depth engagement of the changing nature, and meaning, of romantic love. Providing a judicious blend of close reading and cultural history, Romance Writing will be essential reading for undergraduate students as well as postgraduates and scholars working in the field, while also offering much of interest to the general reader.…

Taschenbuch. Etat : Neu. Neuware - It's a great blessing when a new mom with postpartum depression (PPD) is fortunate enough to be diagnosed early by a knowledgeable medical practitioner or therapist. But without guidance, it isn't always clear where the boundary between normal baby blues and PPD lies. As with any other illness, the quicker that PPD is identified and treated, the faster the woman will recover. Postpartum Depression For Dummies can help you begin the process of determining what's going on with you and give you a better idea of where you fall so that you can get yourself into proper treatment right away. The book covers all aspects of PPD, from its history and its origins to its effects on women and their families to the wide variety of treatments available-including conventional Western medicine, psychological therapy, alternative medical treatments, and self-care measures. Postpartum Depression For Dummies reveals: - Why some doctors may be hush-hush about PPD - How to distinguish between pregnancy hormone changes, 'baby blues,' and PPD - The difficulties of getting a proper diagnosis - The role and importance of a therapist - The benefits of medication for depression - Alternative treatments with a successful track record - How to find the right balance of psychological, medical, and alternative treatment - Ways you can help foster recovery - The nutrition you need to care for yourself properly - How to help your partner help you Postpartum Depression For Dummies also provides the additional resources you need-web sites, organizations, and further reading-to help avoid the unnecessary suffering caused by undiagnosed and untreated PPD and survive and thrive as a new mom.…

Taschenbuch. Etat : Neu. Neuware - Now in its fifth edition, Reading Pathways (with help from Dewey the Bookwormâ ¢) offers an easy-to-use, highly effective approach to teaching reading accuracy and fluency to students of all ages, using a unique pyramid format. Reading pyramids begins with one word, and slowly build into phrases and sentences of gradually increasing complexity. As the student moves from the pinnacle to the base of each pyramid, the phrase or sentence becomes a more interesting and expansive, and the student's confidence grows with each line completed. Progressively building up the amount of text per line increases eye span, strengthens eye tracking, and develops reading fluency. The book also features more challenging multi-syllable word pyramid exercises and games to further develop fluency and vocabulary. Learning to read long words by syllables removes the fear and mystique of multi-syllable words and helps students build the strong vocabulary so critical for success in reading and writing. Dewey® and Dewey Decimal Classification® are proprietary trademarks of OCLC Online Computer Library Center, and are used with permission. Dewey the Bookworm(TM), Dewey D. System, Bookwormus Giganticus(TM), and the design mark of the character Dewey are trademarks of Dolores G. Hiskes and are also used with permission.…

Taschenbuch. Etat : Neu. Neuware - New info on buzz, publicity, and word-of-mouth advertisingThe fun and easy way(r) to create effective ads and increase your profitsNeed to develop a hard-hitting, memorable ad campaign This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.Discover how to\* Set a realistic ad budget\* Define and position your message\* Identify and target your audience\* Create great ads for every medium\* Make an emotional connection\* Use 'ad speak' effectively. …

Taschenbuch. Etat : Neu. Neuware - 'A must for anyone interested in the Roman Empire and its impact on world history.'--Tony Robinson star of Blackadder and Time TeamExplore one of the most exciting eras in ancient historyThis entertaining and informative guide introduces readers to the amazing world of ancient Rome and its emperors, epic wars, awesome architecture, heroes, and villains. With a complete rundown of Roman history alongside fascinating insights into the lives of everyday Romans, readers will discover the amazing people and events involved in the rise and fall of one of the greatest of all ancient civilisations and how its influence can still be felt around the world today.Discover:\* How the Romans came to rule the world\* The lastinglegacy of Roman society, culture, economics, and industry around the world\* The good, the bad, and the very bad Roman rulers\* Roman religion, beliefs, and worship\* How the Romans enjoyed themselves.…

Taschenbuch. Etat : Neu. Neuware - Successful companies employ successful individuals!Be your own guru is your essential guide to emotional and spiritual intelligence, the keys to personal excellence and phenomenal profits.Going way beyond the standard coaching fare of goals, action plans and time management, be your own guru introduces the emotional and spiritual dimension that has been proven time and time again to produce remarkable, long-lasting and measurable improvement in both personal happiness and business profits. This is not just and action plan, but a whole new way of thinking and being - skills that can be used in everyday situation.Interweaving stories and explanation, be your own guru is packed with exercises, fly-on-the-wall case studies and awe-inspiring anecdotes. In one powerful package, it delivers a unique process that guarantees to put you firmly at the helm of both your work and personal life.So take the three-day programme and see how be your own guru can help you tap into your own hidden potential.…

Taschenbuch. Etat : Neu. Neuware.

Taschenbuch. Etat : Neu. Neuware - Do you have tons and tons of data on your computer but you're not quite sure how to make heads or tails of them--or even organize them Are you using Access as spreadsheet rather than what it was really meant for If you have trouble finding meaning in your data, then Access 2007 Forms & Reports for Dummies let you discover the wonders of this highly useful program.This no-nonsense guide gets right down to business by showing you the easy way to use this powerful tool. It gets you started with selective, targeted queries; forms that improve efficiency; and reports that communicate--while sparing you of any fancy language. This hands-on guide features clear, concise instructions that show you how to:\* Orient yourself with forms and reports\* Create and modify queries\* Build and edit forms\* Design and update reports\* Troubleshoot queries, forms, and reports\* Make your forms useful\* Add multiple tables to forms\* Add finishing touches to reportsThanks to the included references, Web sites, and informative tips, putting your data to good use has never been easier. You'll even add some pizzazz to your reports with handy suggestions on ways to wow your viewers. With Access 2007 Forms & Reports for Dummies, you will be creating effective queries, forms, and reports in no time. …

Buch. Etat : Neu. Neuware - An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.…

Taschenbuch. Etat : Neu. Neuware.

Buch. Etat : Neu. Neuware - From James Rees, Executive Director of Mount Vernon, comes anenlightening guide to the leadership wisdom of America's first great leader. George Washington was more than just an inspiring battlefield commander; he was critical to the founding and success of the United States ofAmerica. His leadership, his vision, and his courage united a war-torncountry and set the United States on the path to greatness. Washington's historic contribution to this nation--his leadership and his character--are as relevant and valuable today as they have ever been. This book reveals Washington's character, his leadership, his vision, and most surprising of all, his business skills and acumen. Most people aren't awarethat Washington, while all of the above, was also a successful businessman and visionary entrepreneur. Exhibiting qualities sorely lacking in so many of our political and business leaders today, Washington remained steadfastly honest and ethical,following guiding principles that would benefit leaders around the world. George Washington's Leadership Lessons reveals a man of true character,worthy of emulation not just in the realm of politics and war, but in allleadership positions.…

Taschenbuch. Etat : Neu. Neuware - Bridge data and voice with Asterisk!Create and maintain an economical Asterisk phone system from scratchAsterisk is the open-source PBX software that offers you the chance to save real money on your voice communications. Invest in this book and save a lot of headaches, too! Here's how to choose the right hardware, install the software, handle all the necessary programming to set up the system, and keep it running smoothly.Discover how to\* Tie together standard voice and VoIP\* Use AsteriskNOW's GUI interface\* Install cards and telephony devices\* Build dialplans for incoming and outgoing calls\* Manage call flow.…

Taschenbuch. Etat : Neu. Neuware - VBA helps you put your computer in its placeWrite programs that automate tasks and make Office 2007 work better for youIf your computer is becoming your boss instead of your servant, start using VBA to tell it what to do! Here's the latest on the VBA IDE and program containers, debugging and controlling your programs, working with multiple applications using a single program, and the most exciting stuff -- programming for all the Office 2007 applications.Discover how to\* Customize an application's interface\* Quick-launch a VBA program\* Store and modify information\* Use VBA with the Ribbon\* Understand object-oriented programming\* Avoid runtime errors.…

Taschenbuch. Etat : Neu. Neuware - A bold and insightful departure from related texts, Descartes goes beyond the categorical associations placed on the philosopher's ideas, and explores the subtleties of his beliefs. - An elegant, compelling and insightful introduction to Descartes' life and work. - Discusses a broad range of his most scrutinized philosophical thought, including his contributions to logic, philosophy of the mind, epistemology, metaphysics, the philosophy of science, and the philosophy of religion. - Explores the subtleties of Descartes' seemingly contradictory beliefs. - Addresses themes left unexamined in other works on Descartes. …

Taschenbuch. Etat : Neu. Neuware - Quickly create Web sites with this poweful toolUse this free and easy programming language for e-commerce sites and blogsIf you need to build Web and database applications quickly but you don't dream in computer code, take heart! Ruby on Rails was created for you, and this book will have you up and running in no time. The Ruby scripting language and the Rails framework let you create full-featured Web applications fast. It's even fun!Discover how to\* Install and run Ruby and Rails\* Use the RadRails IDE\* Create a blog with Ruby\* Connect your Web site to a database\* Build a shopping cart\* Explore Ruby's syntax. …

Buch. Etat : Neu. Neuware - Praise for Free Cash Flow and Shareholder Yield'Free Cash Flow and Shareholder Yield provides a provocative solution to the profound paradigm shift now redefining valuation standards for markets around the globe. In commonsense terms, it defines how the investment community has begun the journey of shifting to the more dependable, robust metric of free cash flow.'--Rob Brown, Chief Investment Officer, Genworth Financial Asset Management, Inc.This graph tells a singularly compelling story of the changing order of the drivers of total equity returns. In Free Cash Flow and Shareholder Yield, you will learn how this story is the key to informed investing in an evolving global marketplace.…