Exploring advertising (51 résultats)

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Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Trade Paperback. Etat : Used - Very Good. If, through the years, American advertising has offered a clean and simple approach to getting out the word on new products or services, it has also made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book, accessible to all readers, provides the necessary tools to interpret and understand in historical perspective how the American advertising industry portrays anyone other than the white American mainstream--African Americans, women, Native Americans, tourists of many nationalities, all of whom have come to be known as 'the other''--in its print media.With more than one hundred carefully selected illustrations, Professor O'Barr takes us on an enlightening excursion from two early American travel manuals (which so subtly and perhaps even unconsciously delineated a hegemonic ideology to the amateur American tourist-photographer), to advertisements in the 1929 'National Geographic' magazine, to Dennis O'Rourke's disturbing 1987 film 'Cannibal Tours, ' to images of blackness across the twentieth century, and on to the representation of the Japanese (and, conversely, their representation of white Americans) in contemporary times.Though the author writes in a witty and readable style for the student and general reader, the argument he develops is one of profound seriousness: that the representation of foreigners and other categories of outsiders who appear in advertisements provides paradigms for relations between members of advertising's intended audience and those defined as outside of it. These paradigms constitute an ideological guide for relations--of hierarchy, dominance, and subordination--between self and others, between 'us' and 'them.' Through the years, American advertising has made a complex, disturbing, and fascinating statement about American ideals and ideologies. This book helps us understand how the American advertising industry portrays anyone other than the White American mainstream. 140 illustrations. Very nice clean, tight copy free of any marks. …

Library Binding. Etat : Very Good. In very good, unmarked condition. Your purchase benefits the world-wide relief efforts of Mennonite Central Committee.

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Etat : good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Oxford University Press, 1996. xv, 208 pp. Publisher's cloth with d/w. Fine condition. (Oxford Studies in Sociolinguistics).

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines the structural dynamics that establish professional authority and generate demand through reputation rather than promotion. It explores how individuals construct personal brands that attract opportunities organically by positioning expertise, demonstrating competence publicly, and building recognition within specific professional domains. Through analysis of content strategy, thought leadership mechanics, and audience relationship patterns, the book reveals how authority-based positioning operates differently from traditional advertising approaches. It addresses the tension between visibility and credibility, investigating how professionals signal expertise without self-promotion fatigue while establishing trust through consistent value delivery. Readers will explore systematic approaches to defining distinctive professional positioning, selecting communication channels that compound recognition, and creating content frameworks that demonstrate capability rather than claim it. The book navigates challenges in maintaining authenticity while scaling personal visibility, managing the time investment required for authority building, and converting reputation into commercial opportunity. It reframes assumptions about what constitutes effective personal marketing and reveals how strategic expertise demonstration creates sustained demand. The focus remains on constructing reputation systems that generate inbound interest, examining how professionals leverage their knowledge assets to build market presence that operates independently of paid promotion.…

Taschenbuch. Etat : Neu. Brand Yourself Into Demand: Authority Over Advertising | Exploring Expertise Positioning, Audience Development, and Reputation Systems in Professional Brand [.] | Gideon Hart | Taschenbuch | Englisch | epubli | EAN 9783565240920 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.…

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Paperback. Etat : Brand New. 92 pages. 8.66x5.91x0.21 inches. In Stock.

Taschenbuch. Etat : Neu. Innovation of the advertising industry as KPO | Exploring the offshore opportunities | Hansraz Puttur | Taschenbuch | 108 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838342245 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. …

Taschenbuch. Etat : Neu. Exploring Rhetorical Figures in Advertising Headlines | Translation Studies and Critical Discourse Analysis | Maryam Najafian (u. a.) | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783846583975 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Etat : Neu. Exploring Strategies in Advertising | Case Study: 'Awareness Campaign on Café Roma'. A Professional Research and Realization ¿rafted for both Scholars and Entrepreneurs. | Jude Asanji | Taschenbuch | 92 S. | Englisch | 2019 | Scholars' Press | EAN 9786202310437 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Etat : Neu. Ads that Talk Back | Exploring Media Advertising through Drama with Inner-City Students | Diane Conrad | Taschenbuch | 172 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838379227 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Etat : Neu. Exploring Consumer Attitudes towards Different Facets of Advertising | Farzaneh Yarahmadi | Taschenbuch | 216 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659781650 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Etat : New. Bruthiaux examines the linguistic nature of classified advertising in English based on a broad corpus of advertisements. His study looks at variation in degree of syntactic elaboration and considers the role of conventionalization in this process. Series: Oxford Studies in Sociolinguistics. Num Pages: 224 pages, tables. BIC Classification: CFB; KJSA. Category: (P) Professional & Vocational. Dimension: 217 x 146 x 20. Weight in Grams: 424. . 1996. Hardback. . . . .…

paperback. Etat : New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Etat : New.

Etat : New. Bruthiaux examines the linguistic nature of classified advertising in English based on a broad corpus of advertisements. His study looks at variation in degree of syntactic elaboration and considers the role of conventionalization in this process. Series: Oxford Studies in Sociolinguistics. Num Pages: 224 pages, tables. BIC Classification: CFB; KJSA. Category: (P) Professional & Vocational. Dimension: 217 x 146 x 20. Weight in Grams: 424. . 1996. Hardback. . . . . Books ship from the US and Ireland.…