export planning step approach de leeman joris (9 résultats)

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to:-Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance;-Put together a sound line of reasoning from strategy to implementation.This book provides you with: -An Export Planning - Model: a framework to develop your International Marketing Plan;-4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out;-10 steps and 5P's for export which can be used as a toolkit;-A checklist to review whether you are ready for export;'The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance.' A book for practitioners and thinkers; students and managers.

Taschenbuch. Etat : Neu. Export Planning | A 10-step approach -2nd edition- | Joris Leeman | Taschenbuch | 308 S. | Englisch | 2021 | Books on Demand GmbH | EAN 9783752847628 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan.Export Planning will enable readers to:1. systematically select and plan entries into new international markets;2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance;3. assemble a sound line of reasoning from strategy to implementation.Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience.New to this 2nd edition is an additional chapter on the implementation of the export transaction.This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

Taschenbuch. Etat : Neu. Export Planning | A 10 - step approach | Joris J. A. Leeman | Taschenbuch | 248 S. | Englisch | 2015 | Books on Demand GmbH | EAN 9783839137864 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand.