Guide marketing (Plus de 23 000 résultats)

Paperback. Etat : Good.

Paperback. Etat : Good. If I could give an aspiring writer one piece of advice, it would be to read this book. - Hugh Howey, New York Times best selling author of WoolYour First 1000 Copies is a must-read for authors trying to build a connection with their readers. - Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and DecisiveI watched in awe this year as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing. - Pamela Slim, Author, Escape from Cubicle NationTim was an early pioneer in teaching book authors how Internet marketing ACTUALLY works. - Hugh MacLeod, author of Ignore Everybody and Evil PlansImagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career?How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others?In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books.Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't.The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data. This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books. …

Paperback. Etat : Very Good.

Paperback. Etat : Good.

Paperback. Etat : Very Good. BIG IDEAS & PRACTICAL ADVICE ON HOW TO WIN, RETAIN AND GROW YOUR MOST VALUABLE CUSTOMERS. Account-Based Marketing (ABM) is a strategic approach that treats individual accounts as markets in their own right. It is the number one performing marketing strategy for return on investment and creates sustainable and profitable growth, aligns sales and marketing teams, and helps embed customer centric culture. This book from Momentum ITSMA, the pioneers of Account-Based Marketing (ABM) and global authority on ABM, is a must read for any executive looking to drive market beating growth. It provides a clear framework on what Account-Based Marketing is, how to measure success, and the critical success factors needed to build and embed a program to accelerate your growth. With the advancements in technology, we have so much information at our fingertips it's easy to get lost in the data and lose sight of the customer. ABM helps build deeper customer understanding and connected customer outcomes.-SYDNE MULLINGS, US CHIEF OPERATING OFFICER, MICROSOFT.…

Paperback. Etat : Good. This is the second edition of the book that earned 10 5-star reviews. It's now bigger, richer and better. Your walk-through guide to Developer Marketing and Relations now has 5 new chapters. Build your DevRel dream team and project. Learn from success and failure stories.Software developers are gaining increasing influence within every company they work for and work with. Engaging at C-level is no longer sufficient: the software developer is now a powerful force in decision-making.This book is intended to be the textbook for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.All profits are donated to a worthy cause, details of which can be found on the book website at www.developer-marketing.com.Topics covered include: running successful developer events, building and maintaining a solid community of developers, how to get the most out of email marketing, how to nurture IoT / hardware developers, how to encourage experts in your community to advocate for you and how to generate a mindset for content marketing in your organization.This book, the first of its kind, is from leading developer marketing practitioners in some of today's largest technology companies. It collects the insight of a generation of thought leaders within the field, sharing them to the benefit of all who are working, or planning to work, in the industry as it finally takes off. The goal is to accelerate best-in-class developer marketing, which ultimately benefits users and customers.The authors of this book reflect a diversity of experience from those working at some of the world's most auspicious software companies. It includes chapters by developer marketing thought leaders at Accenture, Arm, Atlassian, Facebook, Google, Microsoft, Nutanix, Oracle, Qualcomm, Samsung, SalesForce, SAP, Unity, Visa and VMWare, and a foreword by the Head of Worldwide Developer Marketing for Amazon Web Services. The book was produced by SlashData, the company behind The Future Developer Summit, where the most prestigious technical companies in software development come together to share their insights and best practices on developer marketing. SlashData are also the the leading analyst firm in the developer economy, tracking global software developer trends via the largest, most comprehensive developer surveys worldwide. Their research helps the top technology firms understand who developers are, what tools they are using and where they're going next.You will find this book essential if you're working in developer marketing and want to learn how to build your ecosystem to attract, support, and grow your developer base. You will learn the fundamentals if you are a new hire entering this domain. You will pick up new and deep insights if you are already working in developer marketing and want to advance your career. It isn't a step-by-step guide to writing a developer marketing strategy, but instead a toolbox for you to gain the knowledge and practical understanding needed to work with your audience.Whatever your experience, you know, or soon will know, that the developer audience is a tough one to market to, because they dislike aggressive or repetitive messaging and prefer to gain early, hands on experience with a product, making up their own minds by experimenting and talking to existing users. If you take away the insights of our contributors, and absorb their tips and best practices you will be well on the way to handling any B2B marketing role.…

Paperback. Etat : Good.

Hardback. Etat : Very Good. There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.There were zero books about channel marketing, until now.Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.Blending practical frameworks with real-world examples, Moore and Thomas break the conventional random acts of marketing approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.…

Paperback. Etat : Very Good.

Paperback. Etat : Very Good. Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by gaining traffic to your website.…

Paperback. Etat : Very Good.

Paperback. Etat : Very Good.

Paperback. Etat : Good. Advanced tools and strategies used by million-dollar businesses to grow their business online.

Paperback. Etat : Good. Within the contemporary population there is an unprecedented percentage of affluent consumers, coupled with an unprecedented willingness to consume. The author explains how to take advantage of this marketing dynamic, and shows how businesses, large and small can adapt by tapping into this affluent consumer segment.…

Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Etat : Good. The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business!Detailed techniques for increasing sales, profits, market share, and efficiencySpecific solutions for brand-building, customer service, R&D, and reputation managementFacts, statistics, real-world case studies, and rock-solid metricsStop hiding from social media--or treating it as if it?s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. ?Conversations? and ?communities? are wonderful, but they?re not enough. Get this book and get what you really want from social media: profits. Think social media?s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It?s where your customers are. And it ain?t going away. Does that suck? No. It doesn?t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And.wait for it.here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We?ll show you. And, yeah, we know how because we?ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You?re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You?ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You?ll figure out how to measure it. And then you?ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we?ll tell you what to do so that won?t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let?s go make some money. …

Hardback. Etat : Fair. The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business!Detailed techniques for increasing sales, profits, market share, and efficiencySpecific solutions for brand-building, customer service, R&D, and reputation managementFacts, statistics, real-world case studies, and rock-solid metricsStop hiding from social media--or treating it as if it?s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.  Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. ?Conversations? and ?communities? are wonderful, but they?re not enough. Get this book and get what you really want from social media: profits. Think social media?s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It?s where your customers are. And it ain?t going away. Does that suck? No. It doesn?t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And.wait for it.here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We?ll show you. And, yeah, we know how because we?ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You?re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You?ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You?ll figure out how to measure it. And then you?ll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we?ll tell you what to do so that won?t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let?s go make some money. …

hardcover. Etat : As New.

hardcover. Etat : As New.

hardcover. Etat : As New.

hardcover. Etat : Very Good.

hardcover. Etat : Very Good.

hardcover. Etat : Very Good.

hardcover. Etat : Fair.

Paperback. Etat : Good. Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.…

Paperback. Etat : Good. Veronika Surau-Ott entwickelt aus einem phanomenologisch geklarten Begriff religioser Erfahrung eine Theorie performativer Glaubensakte und pruft sie am Modell des Gottesdienstes. Sie nimmt ihren Ausgang von einer kritischen Auseinandersetzung mit dem immer noch dominanten hermeneutischen Paradigma der systematischen Theologie. Der Ruckgriff auf Edmund Husserls Erfahrungsphanomenologie und seine glaubensphilosophischen Spatschriften verdeutlicht den phanomenologischen Aspekt des Erlebens als Erfahrung. Richard Honigswalds in eine diskursive Theorie von Gegenstandlichkeit eingebettete Glaubensphilosophie macht den Begriff des sprachlichen wie nicht-sprachlichen Vollzugs fur eine Theorie der Glaubensakte fruchtbar. Die systematische Verbindung aus phanomenologischer Erkenntnistheorie und diskursiver Performativitat verdeutlicht, wie das, was sich von sich selbst her zeigt, performativ konstituiert und diskursiv reprasentiert wird.…

Paperback. Etat : Very Good. Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work's value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one's art career. Also offered are listings of exhibitions, organizations, services, publications, and other vital resources for artists.…

Paperback. Etat : Good. The Financial Advisor's Definitive Guide to Niche MarketingUncomparable by Kristen Luke challenges the traditional notion of striving to be the best in the financial services industry and instead encourages financial advisors to become uncomparable by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being better than the competition is not enough because it leaves you vulnerable to being surpassed by competitors who could offer an additional service or a slightly superior approach.In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele.With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.…

Paperback. Etat : Fair. Is your small business growing and thriving the way you envisioned it would when you struck out on your own? This trusted book explains how to develop and execute a simple, effective, and affordable marketing plan that brings new life to products and services.