Value marketing (Plus de 2 200 résultats)

Hardback. Etat : Like New. How to succeed as a marketing leader in todays global, digital world.

Hardback. Etat : Good. How to succeed as a marketing leader in todays global, digital world.

Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Etat : Good. When you're acquired by Private Equity, the first one hundred days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv's proven framework, you'll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.…

Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Etat : very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Hardcover. Etat : Fair. 1. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Hardback. Etat : Good. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Hardback. Etat : Very Good. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

hardcover. Etat : Good.

Etat : like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardback. Etat : Good. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn?t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE?s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You?ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative?and your business as a whole.INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.If you?ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you?re doing. By following 10 key principles, you?ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You?ll hear the personal insights of the world?s greatest business leaders and the professional triumphs (and tumbles) of the world?s biggest brands. You?ll learn how to hire and inspire the rare creative ?unicorns? who turn marketing into magic. You?ll find new ways to turn data into ideas and obstacles into opportunities. You?ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.…

Hardback. Etat : Very Good. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn?t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE?s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You?ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative?and your business as a whole.INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.If you?ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you?re doing. By following 10 key principles, you?ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You?ll hear the personal insights of the world?s greatest business leaders and the professional triumphs (and tumbles) of the world?s biggest brands. You?ll learn how to hire and inspire the rare creative ?unicorns? who turn marketing into magic. You?ll find new ways to turn data into ideas and obstacles into opportunities. You?ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.…

Hardcover. Etat : Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

hardcover. Etat : Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. …

Etat : acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.

Hardback. Etat : Like New. How to succeed as a marketing leader in todays global, digital world.

Hardback. Etat : Good. How to succeed as a marketing leader in todays global, digital world.

Hardback. Etat : Very Good. The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria?s Secret Stores as well as on several P&G brands.?Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria?s Secret  Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really works?and make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors? decades of research and consulting, their cutting-edge work in Wharton?s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500?s fastest-growing companies. Whether you?re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You?ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it?now, and for years to come. Build the foundation for extraordinary profitDiscover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functionsMaster entrepreneurial pricing, advertising, sales management, promotion?and even hiring Maximize the value of all your stakeholder relationshipsProfit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideasEngage combat on the right battlefields Launch new products to maximize their lifetime profitabilityStage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works?and read it today. Includes online access to state-of-the-art marketing allocation software! ABOUT THE AUTHORSLeonard Lodish, Ph.D., is Samuel R. Harrell Professor of Marketing at The Wharton School. He is co-founder and Chair of Wharton?s Global Consulting Practicum, and innovator of Wharton?s MBA Entrepreneurial Marketing course. His research specialties include marketing decision support systems, marketing experimentation, and entrepreneurial marketing. He has consulted with clients ranging from Procter & Gamble and Anheuser-Busch to Tropicana and ConAgra. Howard L. Morgan is Director and former Vice Chairman of Idealab, the pioneering internet incubator; and founder and partner in First Round Capital, an early stage venture capital firm. He has served as Professor of Decision Sciences at The Wharton School and Professor of Computer and Information Sciences at The Moore School of the University of Pennsylvania, and as Visiting Professor at the California Institute of Technology and Harvard Business School. Shellye Archambeau is CEO of Metricstream, Inc., a recognized leader in compliance and governance. She previously served as CMO and EVP of Sales for Loudcloud, Inc., responsible for all global sales and marketing activities. There, she led Loudcloud?s transformation into anenterprise-focused company while growing sales by 50 percent year over year. As President of Blockbuster, Inc.?s e-commerce division, she was recognized by Internet World as one of the nation?s Top 25 click and mortar executives. CONTENTSABOUT THE AUTHORS     xiACKNOWLEDGMENTS    xiiiINTRODUCTION     1CHAPTER 1     MARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY    11CHAPTER 2     GENERATING, SCREENING, AND DEVELOPING IDEAS     35CHAPTER 3    ENTREPRENEURIAL PRICING?AN OFTENMISUSED WAY TO GARNER EXTRAORDINARY PROFITS     59CHAPTER 4    DISTRIBUTION/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGE     87CHAPTER 5     PRODUCT LAUNCH TO MAXIMIZE PRODUCT/SERVICE LIFETIME PROFITABILITY     131CHAPTER 6    ENTREPRENEURIAL ADVERTISING THAT WORKS?VAGUELY RIGHT OR PRECISELY WRONG?     145CHAPTER 7    HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUE     179CHAPTER 8     SALES MANAGEMENT TO ADD VALUE     191CHAPTER 9     MARKETING-ENABLED SALES     221CHAPTER 10     ENTREPRENEURIAL PROMOTION AND VIRAL MARKETING TO MAXIMIZE SUSTAINABLE PROFITABILITY     239CHAPTER 11     MARKETING RESOURCE DEPLOYMENT AND ALLOCATION?THE ALLOC SOFTWARE     253CHAPTER 12    ENTREPRENEURIAL MARKETING FOR HIRING, GROWING, AND RETAINING EMPLOYEES    273CHAPTER 13     MARKETING FOR FINANCING ACTIVITIES    281CHAPTER 14     BUILDING STRONG BRANDS AND STRONG COMPANIES    295INDEX     309.…

Etat : Good. Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. Former library book; Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.