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Ajouter au panierEtat : New. In.
Langue: anglais
Edité par Springer Gabler 2013-10-04, 2013
ISBN 10 : 365802349X ISBN 13 : 9783658023492
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Ajouter au panierPaperback. Etat : New.
Langue: anglais
Edité par Westdeutscher Verlag GmbH, 2013
ISBN 10 : 365802349X ISBN 13 : 9783658023492
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Ajouter au panierEtat : New. pp. 144.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Ajouter au panierPaperback. Etat : Brand New. 2014 edition. 127 pages. 8.25x6.00x0.25 inches. In Stock.
Langue: anglais
Edité par Springer Fachmedien Wiesbaden, 2013
ISBN 10 : 365802349X ISBN 13 : 9783658023492
Vendeur : moluna, Greven, Allemagne
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Ajouter au panierEtat : New.
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Ajouter au panierTaschenbuch. Etat : Neu. User-Generated Content and its Impact on Branding | How Users and Communities Create and Manage Brands in Social Media | Severin Dennhardt | Taschenbuch | xiii | Englisch | 2013 | Springer | EAN 9783658023492 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Ajouter au panierTaschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process.
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Ajouter au panierEtat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | The emergence of social media as one of the driving forces of consumers¿ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands¿ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers¿ purchase decision process.
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Ajouter au panierSoftcover. Etat : gut. 2013. User-Generated Content and its Impact on Branding In deutscher Sprache. pages.
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Ajouter au panierEtat : new. Questo è un articolo print on demand.
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Ajouter au panierEtat : Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days.
Langue: anglais
Edité par Springer Fachmedien Wiesbaden Okt 2013, 2013
ISBN 10 : 365802349X ISBN 13 : 9783658023492
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Ajouter au panierTaschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers' purchase decision process. 144 pp. Englisch.
Langue: anglais
Edité par Westdeutscher Verlag GmbH, 2013
ISBN 10 : 365802349X ISBN 13 : 9783658023492
Vendeur : Majestic Books, Hounslow, Royaume-Uni
EUR 78,53
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Ajouter au panierEtat : New. Print on Demand pp. 144 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.
Langue: anglais
Edité par Westdeutscher Verlag GmbH, 2013
ISBN 10 : 365802349X ISBN 13 : 9783658023492
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
EUR 79,04
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Ajouter au panierEtat : New. PRINT ON DEMAND pp. 144.
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
EUR 53,49
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Ajouter au panierTaschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The emergence of social media as one of the driving forces of consumers' online experiences today also challenges our current understanding on marketing and brand management. The effects of brands' social media involvement are to this day uncertain. Severin Dennhardt shows that social media and user-generated brands do have a strong influence on brands. Four independent studies demonstrate that successful brands can be created in virtual worlds, user-generated content drives the creation of unique brands, social media strongly influences the social value perception of brands, and social media impacts consumers' purchase decision process.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 144 pp. Englisch.