Lewison j (49 résultats)

Etat : As New. Unread book in perfect condition. Duke, Barbara (illustrateur).

Etat : New. Duke, Barbara (illustrateur).

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Etat : New.

Paperback. Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New. Duke, Barbara (illustrateur).

Etat : As New. Unread book in perfect condition. Duke, Barbara (illustrateur).

Soft cover. Etat : Good.

Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:0907074189.

Etat : New.

Etat : As New. Unread book in perfect condition.

Hardcover. Etat : Fine. No Jacket. 273 pp. Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "Written by leading academic thinkers and business practitioners., .Volume 2 explores the impact of new technologies on acquiring and retaining customers, andincluding discussion of direct and interactive marketing techniques, customer data analysis, and ethics in Marketing.". g2. Book.…

Etat : New.

Hardcover. Etat : New. Etat de la jaquette : New. 1st Edition. New copy.

Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2000grams, ISBN:8448231074.…

Paperback. Etat : Good. pp. 84 / Geïllustreerd / Illustrated / Illustré / Illustriert English.

Hardback. Etat : New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

Etat : As New. Unread book in perfect condition.

Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN.

Etat : New.

Etat : As New. Unread book in perfect condition.

Paperback. Etat : new. Paperback. Facebook Ads didn't stop working.The way most people run them did. In 2026, Facebook advertising is no longer about hacks, secret audiences, or constant optimization. It is about clarity, restraint, and systems that can survive uncertainty.This book is a practical, no-nonsense guide to running Facebook Ads without burning money, burning time, or burning out.Instead of chasing trends, it teaches you how Meta's system actually behaves in a low-tracking, AI-driven environment-and how to work with it rather than against it. You'll learn: - Why most ad accounts fail because of structure, not creativity- How to build simple campaigns the algorithm can actually learn from- Why broad targeting works-and when it doesn't- How to write ads that stop the scroll without hype or manipulation- How to test without resetting learning or chasing noise- How to read results honestly in a world of partial data- How to scale without triggering collapse- How to run ads sustainably without constant stress or micromanagement This book gives you a durable framework you can apply even as platforms change. Written for small businesses, solo founders, consultants, and in-house marketers who need Facebook Ads to work consistently, this book shows you how to build campaigns that are calm, interpretable, and resilient. If you are tired of constant tweaking, conflicting advice, and ads that feel fragile, this is the guide you've been missing. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Etat : New.

PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Hardcover. Etat : Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Etat : Brand New. 218 pages. 9.25x6.25x1.25 inches. In Stock.

Etat : New. pp. xiv + 218 Illus.

Etat : New. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Editor(s): Thomas, Andrew R.; Lewison, Dale M.; Hauser, William J.; Orr, Linda M.; Foley, Linda M. Num Pages: 232 pages, 16 illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 24. Weight in Grams: 513. . 2006. Hardback. . . . . Books ship from the US and Ireland. …

Etat : New. Print on Demand.