Parment a (78 résultats)

paperback. Etat : Fine. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

Etat : As New. Unread book in perfect condition.

Etat : New.

Paperback or Softback. Etat : New. Metacognitive Therapy: Modern Approaches for Transdiagnostic Case Formulation and Treatment. Book.

Etat : New.

Etat : New.

Paperback or Softback. Etat : New. Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity. Book.

Etat : New.

Paperback. Etat : New. Metacognitive Therapy is an indispensable guide both for experienced and newly trained therapists who sometimes feel stuck or who are looking for a clear roadmap for conceptualizing and treating complex and comorbid problems.Drawing on the transdiagnostic approach pioneered by Wells in 2009, Göran Parment uses his extensive clinical experience to guide the reader through the core concepts in MCT, illustrating the theoretical model with clinical examples and references to the latest evidence-based research. The book points out the significant transdiagnostic possibilities across disorders and shows how MCT can be applied to a wide array of common clinical disorders and comorbidities. The case formulation and the therapeutic procedures and applications are illustrated with clinical vignettes and therapist-client dialogues.The book also discusses common doubts and questions about MCT's application as well as MCT's potential as a paradigm-shifting form of psychotherapy.…

Etat : New.

Etat : As New. Unread book in perfect condition.

Etat : New. 1st edition NO-PA16APR2015-KAP.

Hardback. Etat : New. In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam QandA's. Videos introducing each chapter's content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy modelsSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and brandingGreenwashing, the process of conveying a false impression or misleading information about how a company's products are environmentally sound, and why it's bound to backfire Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society-all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.…

Etat : As New. Unread book in perfect condition.

Etat : New.

Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days.

Etat : New.

Etat : New.

Etat : New.

Etat : New. In English.

Hardback. Etat : New. In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam QandA's. Videos introducing each chapter's content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy modelsSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and brandingGreenwashing, the process of conveying a false impression or misleading information about how a company's products are environmentally sound, and why it's bound to backfire Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society-all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.…

Etat : New. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378. . 2014. 2014th Edition. hardcover. . . . . …

Etat : New. In English.

Etat : New.

Etat : New. In English.

Etat : As New. Unread book in perfect condition.

Hardback or Cased Book. Etat : New. Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity. Book.

Paperback. Etat : Brand New. 242 pages. 9.00x6.00x9.02 inches. In Stock.

Etat : New.

Etat : New. pp. 206 1st ed. 2014 edition NO-PA16APR2015-KAP.